What is UX design and why is it important?
We’ve all experienced the feeling of frustration when an app or website doesn’t function as it should.
Unintuitive layouts, slow loading times, tech glitches. It’s not a good look for a business.
The significance of these factors can’t be underestimated. A study found that roughly 30% of people won’t return to a site if they’ve had a bad experience.
Think about your experiences – would you?
This is why UX, or user experience, has become so influential when we think about design. It isn’t a new concept. But in today’s business world, it’s more important than ever.
Are you using UX to maximise your potential?
Today, we’re deep diving into all things UX, and why you need to be including it in your strategy for success.
What is UX design?
You’ve probably heard UX design thrown around in conversation before.
It’s the business buzzword of the moment. But what does it actually mean?
UX can be defined as any interaction a user has with a product or service. From how it looks, or how it makes them feel, to the influence of elements on the way they interact with it.
UX design aims to create an experience that’s as easy, smooth and enjoyable as possible for the user. It needs to be efficient, intuitive, and have a deep understanding of the user’s needs.
Why is UX design important in web design?
- UX design increases your conversion
UX design significantly affects your conversion rates. Meaning, if you’re not providing a good user experience, you’re probably losing sales.
On the other hand, if you’ve created efficient and intuitive design that reduces reluctance to buy? You’re on to a winner.
With more and more competitors offering similar products and services, this isn’t something businesses can afford to neglect. Great UX gives your business a head start.
- UX increases SEO traffic
You already know how important SEO is for your business. But did you know your UX plays a role in this too?
Search engine rankings are determined by a number of factors, but you’ll rank higher if you focus on providing high quality content with user-centred design.
That’s right. Happy users = happy SEO algorithms, driving more traffic to your site.
- UX increases customer satisfaction and retention
Customers are more likely to return to your business if they’ve had a positive experience. It’s a no brainer.
The ultimate goal? Creating an experience that gains your business brand-loyal users, who recommend you to their family and friends.
Word of mouth referrals are the best promotion you can get. And they’re free.
- UX gives your business a competitive edge
Great UX has the power to make any product or service a stand-out. Even if there’s minimal variance between what’s on offer.
Today, the market is so competitive that customers will often choose to buy simply based on the experience they have with a brand.
It’s the easiest way to get a leg up on the competition, no matter your industry.
- UX design makes money and saves money
High quality UX design may come at an initial cost. But it’s worth every dollar of your investment.
UX design increases your ROI and saves you money in the long run. The in-depth testing designs go through prior to launch reduce future development costs. And the risk of time-consuming bug fixes.
What makes great UX design?
We know why UX design is vital for businesses. But what should it include to be successful?
UX designers create with the following criteria in mind:
- Is it useful?
There must be a want or need for the product/service from your target audience. Or… it’s probably not useful.
- Is it desirable?
This question plays into the emotional aspect, more than functionality. The product/service should be aesthetically pleasing and well-branded in order to be desired.
- Is it findable?
Users must be able to find the product or service, use and navigate it in a way that feels streamlined and simple.
- Is it usable?
Here we think about ease of use. Is it quick and efficient to use the product or service in its intended way? Does it feel intuitive and familiar?
- Is it accessible?
Can all users experience the product or service in the same way?
- Is it credible?
This considers the quality and reputation of the product or service, to ensure there’s a level of trust that can be built with the target audience. A driving factor in confidence to buy.
- Is it valuable?
Everyone prioritises difference aspects of their experience. In this sense, value is the ideal combination of all other variables listed here. \
Is it time to implement UX design for your business?
No matter where you are in your business journey, UX design can set you on the path for success.
Stop waiting for customers to find you. Stop comparing your website to your competitors. Start showing your audience you understand what they want.
We’ll build you a website that doesn’t just look good. It gets measurable results.
Designed by humans, for humans, with user experience at the forefront.