Why a web design subscription is the best way to grow your online presence
But building a website is only the first step. To achieve long-term traffic growth and healthy conversion rates, your website must evolve in line with the needs of your customers.
A web design subscription model gives you access to the technical and creative talent your website needs in order to evolve. Static websites featuring out-of-date information usually become less able to attract visitors and deliver conversions over time. But when you have unlimited design options from a team of professionals that’s always on call, you can ensure your site is always ahead of the curve.
You could design and launch a perfect website today — but in a year’s time, it could be obsolete. To stop that happening, sign up for a web design subscription model from a leading website design agency such as Ebda. We’ll ensure your website evolves as your customer base and industry change over time.
Unlimited design changes, continual improvements, constant monitoring and regular content updates are just a few of the advantages linked to a web design subscription model from Ebda. The process of creating and continually improving a website occurs in several key stages — starting with an initial consultation.
The initial web design subscription meeting
The Ebda web design subscription model begins with an initial meeting between you and our design team. We’ll spend time discussing your business, its objectives and its culture. We’ll ask you a series of questions about your hopes for the future, the challenges you’re facing and your existing online presence.
This is a hugely important meeting, as it helps us to immerse ourselves in your business. We’ll make a note of the various pain points you’re experiencing, and we’ll offer solutions wherever we can.
The ultimate goal of this initial meeting is to create a custom action plan for your new website. No two businesses are the same, so we always approach this process with a completely fresh approach.
We understand that, for the people involved in a business, it’s hard to create a web design action plan. There are so many issues to consider, and it’s often hard to see the wood for the trees. But we can give you clarity and a clear vision for the future. By the end of our first meeting, you’ll know where we’re headed and how we’re going to get there.
We might ask you a few key questions
As part of our planning process, we’ll need to ask you a few questions about your business, the marketplace in which you operate and your target audience. Some of the questions we’ll ask might include:
- What metrics will you use to assess the success of your website? Sales? Conversions? Traffic?
- What challenges is your website facing right now?
- What are your main concerns in relation to your online presence?
- What is the primary purpose of your website? Sales? Brand awareness? Social media growth?
- Are there any competitors you admire or fear?
- Who is your typical customer? (We’ll create an average buyer persona to ensure we’re speaking to the right people)
- What are your priorities for your new website? Increased speed? Better usability? More traffic? Sales or conversions?
Creating a buyer persona
To ensure our web design subscription model delivers long-term growth, we’ll need to create a buyer persona. This is like creating a fictional character that represents your average customer. Once we know who your website is talking to, we can create something that will resonate with the right people in the right way.
Creating a buyer persona is a process that differs from client to client. However, we usually seek answers to the following questions:
- How old is your average customer — an age range is usually sufficient?
- Do you sell to businesses or consumers?
- Is a personal or formal tone of voice appropriate when speaking to your average customer?
- What are the familial circumstances of your average consumer? Married? Kids? Empty nesters?
- What is the income range of your average customer?
- To what level is your average customer educated?
- In what employment sector does the customer work? Management? Medical? Sales?
- Are there any brands out there that capture the essence of what you hope to achieve with your website?
We understand that there are a lot of questions to answer. But the more information we have, the greater the chance of your website delivering your objectives. Unlimited design and website updates require a clear vision of where we’re headed. These questions give us the information we need to ensure your website is speaking to the right people in the right way.
Analysing your competitors
Imitation is the best form of flattery, as they say. While there’s an element of truth in this statement, a website must be wholly unique if it’s to succeed in the long run. That said, we can use successful strategies employed by your competitors as inspiration for your website strategy.
We’ll take a close look at what your most successful competitors are doing in relation to their paid search and search marketing strategies. We’ll then reverse engineer them to ensure they work for you — while remaining completely unique.
We’re able to create a one-stop-shop for web design because we use the highly acclaimed Webflow CMS. This allows us to manage every aspect of your website, including visual design elements, content, usability and SEO.
In short, we analyse what competitors are doing — and we do those things better.
How we analyse industry competitors
We scour the internet for competitors to ensure we have a firm grip on what’s working in the sector — and what isn’t. And we use powerful tools such as Ahrefs to help us collate and analyse the data that will drive our web design strategies.
Our web design experts know exactly how and where to collect data on competitors.
- We spend time in online forums, discussion boards and Facebook groups
- We read high-performing blog posts published by direct competitors
- We assess and compare like-for-like products and services
- We check out reviews — on Amazon, YouTube, Google, TrustPilot and more
During this process, we look for evidence of successful SEO strategies. We find out what’s working in the industry and what isn’t. We replicate strengths where we can, and we look for opportunities to do things better wherever possible. By the end of the process, we always know which SEO tasks to prioritise. We’ll provide you with a complete report of our findings and let you know whether we can realistically outperform your competitors on search engine results pages.
What does the web design subscription model include?
Once we’ve done the research, the fun can really start. While we love researching competitors and successful SEO strategies, our real passion lies in web design. Every time we design or update a website, we implement the following steps:
SEO content designed for both consumers and search engines
Modern consumers respond to value-driven content. Answer questions, offer advice or entertain people, and they’ll come flocking to your website. That’s why we make content the heart of our websites.
When we create custom content strategies for our clients, we search for answers to the following questions:
- What is the target audience searching for? FAQs? How-to articles? Instructions? Advice?
- How does the target audience prefer to consume content? Video? Blog posts? Infographics?
- What is the ultimate goal of the proposed content? Conversions? Email signups? Purchases?
There’s no point in creating value-driven SEO content if your web visitors don’t know what to do with the information you’ve provided. That’s why every piece of content requires a clear call to action. What do you want visitors to do? Sign up for email alerts? Buy something? Become a member? Ascertain the point of the content, and tell your visitors how they should proceed.
Detailed sitemaps and wireframes
The structure, hierarchy and usability of a website will all play an important role in its long-term success. To ensure all the information on a website is presented in a logical and easily accessible way, we plan well in advance using sitemaps and wireframes.
A sitemap is a very simple way of listing all the pages of a website in hierarchical order. Creating a detailed sitemap ensures we include all of the necessary information in a logical way. \
A wireframe is a visual representation of how a web page will look once it has been designed and coded.
Moodboards provide us with a simple way to throw around ideas and get a rough idea of how a website might look once it’s online. This is where we develop your brand’s essence — through a process of trial, error and collaboration between various web design professionals.
We might create half a dozen or more moodboards in order to give our clients a choice of designs. This ensures we don’t waste time on the technical aspects of a web design the client doesn’t like. In some cases, a client might mix and match elements from multiple moodboards to create a design they’re happy with.
A Visual Presentation
Once we’ve reached this stage, we’ve already decided on a structure, look and content strategy. We use a design and prototype platform called Figma to create the presentation. This offers everyone involved — including the client — to share, revise and edit the design.
A typical presentation includes all the elements of a website, including a header, images, text, subheadings, interactive elements, graphic designs and much, much more.
Building out websites
By the time our website developers start the creation process using Webflow, all of the main elements will have been meticulously planned, discussed and agreed upon. This ensures we don’t waste precious time during what can be a complex stage.
We use Webflow because it’s a powerful CMS and design tool that utilizes a visual approach to web development. This saves us time, but it also gives us the power to create truly unique and interactive websites that look great and respond well. We love Webflow at Ebda, which is why we use it for all our responsive websites, blogs, landing pages and e-commerce websites.
Webflow also allows us to make last-minute design changes and respond quickly to client feedback. This powerful CMS and web design tool ensures all our web assets adhere to best practices in relation to accessibility, usability and web standards.
Testing and Revisions
A website might look fantastic as a Figma presentation, but you can never really tell how it’s going to look and respond until you’ve built it. That’s why we’ve developed a stringent testing and revision process that applies to all our creations.
Our multi-skilled team of web developers painstakingly test the following crucial aspects of each website:
- Internal and external links
- Device compatibility
- Page load speeds
- Contact forms
- Payment forms
- Browser compatibility
- Content quality
- A range of technical issues that might affect the website’s performance
Only after this stringent testing and revision process is complete will we publish a website over the Fastly Network.
When you sign up for our web design subscription model, you don’t have to worry about applying the latest updates or keeping your content fresh and relevant. Our work never ends. We’ll continually monitor the performance of your website — according to a range of factors such as page loading speed, conversions, search engine analytics and the relevance of your content.
We also perform A/B testing every month. We never rest on our laurels at Ebda — we’re always looking for improvements. Our A/B testing strategy should ensure your site is always the best version of itself. By creating a variation of your website based on feedback and performance, we can tell which one is best placed to deliver your objectives.
While we’ll be there to continually test and improve your website, we want you to remain in control of its look and feel. That’s why we use a tool called Loom to create a performance report every month. We’ll send this report to your inbox automatically, so you’re always up to date with your site’s overall performance — and able to make informed decisions about its future.
Set Up Your Website for Long-Term Success
Our Webflow agency pricing model is among the most competitive around. So creating a stunning website that’s set up for long-term growth has never been easier or more affordable. To get started, contact our expert web design team today. We’ll talk to you about your business objectives and the future of your brand — and we’ll create a website capable of securing both.